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Trade-offs Between Consumer Concerns: An Application for Pork Production

Author

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  • Meuwissen, Miranda P.M.
  • van der Lans, Ivo A.C.M.

Abstract

This paper studies multiple attributes of pork production and analyses the trade-offs that consumers make between them. Results show that without considering the trade-offs, animal welfare and food safety are on average perceived as the most important attributes. However, including trade-offs, Taste and Price become major concerns. Conclusions are nuanced as for a number of segments and specific trade-offs Taste and Price are relatively less important. Results support the implementation of differentiated chain designs with distinct and innovative decisions for trade-offs to be made.

Suggested Citation

  • Meuwissen, Miranda P.M. & van der Lans, Ivo A.C.M., 2004. "Trade-offs Between Consumer Concerns: An Application for Pork Production," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24996, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae84:24996
    DOI: 10.22004/ag.econ.24996
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    References listed on IDEAS

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    1. Novoselova, Tatiana A. & Meuwissen, Miranda P.M. & van der Lans, Ivo A.C.M. & Valeeva, Natasha I., 2002. "Consumers' Perception of Milk Safety," 13th Congress, Wageningen, The Netherlands, July 7-12, 2002 6982, International Farm Management Association.
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    Cited by:

    1. Morten Mørkbak & Jonas Nordström, 2009. "The Impact of Information on Consumer Preferences for Different Animal Food Production Methods," Journal of Consumer Policy, Springer, vol. 32(4), pages 313-331, December.
    2. Schreiner, J.A., 2018. "Assessing consumer and producer preferences for animal welfare using a common elicitation format," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277467, International Association of Agricultural Economists.
    3. Heise, Heinke & Theuvsen, Ludwig, 2016. "What do consumers think about farm animal welfare in modern agriculture? Attitudes and shopping behaviour," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), November.
    4. Brian Innes & John Cranfield, 2009. "Consumer preference for production-derived quality: analyzing perceptions of premium chicken production methods," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 395-411.

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