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Implications of hitting the jackpot competition for the health agenda

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  • Revoredo-Giha, Cesar

Abstract

One of the models in the industrial organisation literature considers that firms aim to “hit the jackpot”, i.e., to introduce new products that are successfully uptaken by consumers, and therefore, remain on retailers’ shelves for a long time. This paper studies the implications of such a type of competition for the health agenda aiming at improving the nutritional quality of the available food products focusing on the processed potato products category. The analysis indicates that one should not expect the assortment of products to change and the most effective public policy would be the enforcement of product reformulation.

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  • Revoredo-Giha, Cesar, 2014. "Implications of hitting the jackpot competition for the health agenda," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182833, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae14:182833
    DOI: 10.22004/ag.econ.182833
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    References listed on IDEAS

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    1. Mark Francis & Peter Dorrington & Peter Hines, 2008. "Supplier Led New Product Development Process Improvement In The Uk Fast Moving Consumer Goods Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 12(02), pages 195-222.
    2. Raubitschek, Ruth S., 1988. "Hitting the jackpot: Product proliferation by multiproduct firms under uncertainty," International Journal of Industrial Organization, Elsevier, vol. 6(4), pages 469-488.
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    Keywords

    Health Economics and Policy;

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