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Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence

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  • Anders, Sven M.
  • Ahmad, Waseem

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  • Anders, Sven M. & Ahmad, Waseem, 2011. "Private Label and National Brand Pricing and Promotional Strategies in Health Differentiated Product Categories: Canadian Evidence," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114223, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae11:114223
    DOI: 10.22004/ag.econ.114223
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    References listed on IDEAS

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    1. Chi-Cheng Wu & Chih-Jen Wang, 2005. "A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market," Marketing Letters, Springer, vol. 16(2), pages 143-161, April.
    2. Abe, Makoto, 1995. "Price and advertising strategy of a national brand against its private-label clone : A signaling game approach," Journal of Business Research, Elsevier, vol. 33(3), pages 241-250, July.
    3. Volpe, Richard J., III, 2010. "National Brand and Private Label Pricing and Promotional Strategy," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 60986, Agricultural and Applied Economics Association.
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    Cited by:

    1. Ying, Xiongwei & Anders, Sven M., 2013. "Competition between Private Label and National Brand for Health-differentiated Food Product: A Canadian Retailing Case," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 151280, Agricultural and Applied Economics Association.
    2. Schroeter, Christiane & Cai, Xiaowei, 2012. "The Impact of Food Environment on Branded vs. Private Label Produce Choice," 2012 AAEA/EAAE Food Environment Symposium 123197, Agricultural and Applied Economics Association.
    3. Schroeter Christiane & Cai Xiaowei, 2012. "The Impact of Food Environment on Private Label versus Branded Produce Choice," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 10(1), pages 1-23, November.
    4. Meller, Leandro & Larrosa, Juan M.C. & Delbianco, Fernando & Ramírez Muñoz de Toro, Gonzalo & Uriarte, Juan Ignacio, 2021. "Inflación semanal en galletitas: un enfoque de datos de panel. || Weekly Cookie Inflation: A Panel Data Approach," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 31(1), pages 417-440, June.

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    Keywords

    Health Economics and Policy; Marketing;

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