IDEAS home Printed from https://ideas.repec.org/p/ags/eaa115/116450.html
   My bibliography  Save this paper

Does Negative Information Always Hurt Meat Demand? An Examination of Avian Influenza Information Impacts on U.S

Author

Listed:
  • Mu, Jianhong H.
  • McCarl, Bruce A.

Abstract

Consumers’ consumption patterns could be affected by food safety information, however, it is more important to consider where the food safety issue occurs. If the food safety issue happens in other countries, in other words, it outbreaks out of the target market, negative information may be beneficial; in contrast, if the food safety issue occurs within the market, results may consistent with previous studies. Based on this assumption, this paper reinvestigates the impacts of AI media coverage and BSE cases on the demand of meat in U.S. market. Estimated results provide supports for our assumption, i.e., AI information has positive effect on poultry and turkey demands in short term, and BSE affect beef demand negatively.

Suggested Citation

  • Mu, Jianhong H. & McCarl, Bruce A., 2010. "Does Negative Information Always Hurt Meat Demand? An Examination of Avian Influenza Information Impacts on U.S," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116450, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa115:116450
    DOI: 10.22004/ag.econ.116450
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/116450/files/P4-1_Mu_McCarl.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.116450?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Verbeke, Wim & Ward, Ronald W., 2001. "A fresh meat almost ideal demand system incorporating negative TV press and advertising impact," Agricultural Economics, Blackwell, vol. 25(2-3), pages 359-374, September.
    2. Nicholas E. Piggott & Thomas L. Marsh, 2004. "Does Food Safety Information Impact U.S. Meat Demand?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(1), pages 154-174.
    3. Taha, Fawzi A., 2007. "How Highly Pathogenic Avian Influenza (H5N1) Has Affected World Poultry-Meat Trade," Miscellaneous Publications 7360, United States Department of Agriculture, Economic Research Service.
    4. Mario Mazzocchi, 2006. "No News Is Good News: Stochastic Parameters versus Media Coverage Indices in Demand Models after Food Scares," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(3), pages 727-741.
    5. Julian M. Alston & Philip G. Pardey & Jennifer S. James & Matthew A. Anderson, 2009. "The Economics of Agricultural R&D," Annual Review of Resource Economics, Annual Reviews, vol. 1(1), pages 537-566, September.
    6. Beach, Robert H. & Zhen, Chen, 2008. "Consumer Purchasing Behavior in Response to Media Coverage of Avian Influenza," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6750, Southern Agricultural Economics Association.
    7. William F. Hahn, 1994. "Elasticities in AIDS Models: Comment," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 76(4), pages 972-977.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mu, Jianhong E. & McCarl, Bruce A. & Bessler, David A., 2013. "Impacts of BSE and Avian Influenza on U.S. Meat Demand," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150392, Agricultural and Applied Economics Association.
    2. Irz, Xavier & Mazzocchi, Mario & Réquillart, Vincent & Soler, Louis-Georges, 2015. "Research in Food Economics: past trends and new challenges," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 96(01), pages 187-237, March.
    3. Bina, Justin D. & Tonsor, Glynn T. & Coffey, Brian K., . "No Beef with Increased Media: The Impacts of Fitness Media on Meat Demand," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 49(3).
    4. H. Holly Wang & Paul Gardner de Beville, 2017. "The media impact of animal disease on the US meat demand," Agribusiness, John Wiley & Sons, Ltd., vol. 33(4), pages 493-504, September.
    5. Rieger, Jörg & Kuhlgatz, Christian & Anders, Sven, 2016. "Food scandals, media attention and habit persistence among desensitised meat consumers," Food Policy, Elsevier, vol. 64(C), pages 82-92.
    6. Shang, Xia & Tonsor, Glynn T., 2017. "Food safety recall effects across meat products and regions," Food Policy, Elsevier, vol. 69(C), pages 145-153.
    7. Adam Dvir, 2022. "Is mass media an effective channel for conveying nutritional information? Welfare implications of the WHO classification of processed meats as carcinogenic on consumers in Israel," French Stata Users' Group Meetings 2022 21, Stata Users Group.
    8. Rieger, Jörg & Weible, Daniela, 2016. "Analyse Der Nachfragereaktionen Auf Den Dioxinskandal: Sind Die Medien Oder Letztendlich Konsumgewohnheiten Entscheidend?," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244777, German Association of Agricultural Economists (GEWISOLA).
    9. Radwan, Amr & Gil, Jose Maria & Ben Kaabia, Monia & Serra, Teresa, 2009. "Food Safety Information And Meat Demand In Spain," 2009 Conference, August 16-22, 2009, Beijing, China 51540, International Association of Agricultural Economists.
    10. Rieger, Jorg & Kuhlgatz, Christian, 2015. "Analyzing Consumer Demand During a Food Scandal: The Case of Dioxin Contaminated Feed in Germany and the Media," 2015 Conference, August 9-14, 2015, Milan, Italy 212292, International Association of Agricultural Economists.
    11. Beatty, Timothy & Katare, Bhagyashree, 2016. "What Drives Media Reporting of Food Safety Events? Evidence From U.S. Meat Recalls," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 239243, Agricultural and Applied Economics Association.
    12. Radwan, Amr & Gil, Jose Maria & Ben Kaabia, Monia & Serra, Teresa, 2008. "Modeling The Impact Of Food Safety Information On Meat Demand In Spain," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6672, European Association of Agricultural Economists.
    13. Islam Hassouneh & Teresa Serra & José M. Gil, 2010. "Price transmission in the Spanish bovine sector: the BSE effect," Agricultural Economics, International Association of Agricultural Economists, vol. 41(1), pages 33-42, January.
    14. Luke, Jaime R. & Tonsor, Glynn T. & Brown, D. Scott, 2024. "Wholesale pork demand: Understanding primal-level heterogeneity," Journal of Commodity Markets, Elsevier, vol. 34(C).
    15. Zijun Luo & Xu Tian, 2018. "Can China’s meat imports be sustainable? A case study of mad cow disease," Applied Economics, Taylor & Francis Journals, vol. 50(9), pages 1022-1042, February.
    16. Elina Lampi, 2011. "What do friends and the media tell us? How different information channels affect women's risk perceptions of age-related female infertility," Journal of Risk Research, Taylor & Francis Journals, vol. 14(3), pages 365-380, March.
    17. Bakhtavoryan, Rafael & Capps, Oral & Salin, Victoria, 2014. "The Impact of Food Safety Incidents Across Brands: The Case of the Peter Pan Peanut Butter Recall," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 46(4), pages 559-573, November.
    18. Luigi Cembalo & Daniela Caso & Valentina Carfora & Francesco Caracciolo & Alessia Lombardi & Gianni Cicia, 2019. "The “Land of Fires” Toxic Waste Scandal and Its Effect on Consumer Food Choices," IJERPH, MDPI, vol. 16(1), pages 1-14, January.
    19. Love, Leigh Ann & Sterns, James A. & Spreen, Thomas H. & Wysocki, Allen F., 2006. "Changing Patterns Of Orange Juice Consumption In The Southern United States," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35485, Southern Agricultural Economics Association.
    20. Yadavalli, Anita & Jones, Keithly, 2014. "Does media influence consumer demand? The case of lean finely textured beef in the United States," Food Policy, Elsevier, vol. 49(P1), pages 219-227.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:eaa115:116450. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/eaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.