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Returns from Incremental Promotion Expenditure in the Australian Dairy Industry

Author

Listed:
  • Hill, D. J.
  • Piggott, R. R.
  • Griffith, G. R.

Abstract

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Suggested Citation

  • Hill, D. J. & Piggott, R. R. & Griffith, G. R., 1996. "Returns from Incremental Promotion Expenditure in the Australian Dairy Industry," 1996 Conference (40th), February 11-16, 1996, Melbourne, Australia 156401, Australian Agricultural and Resource Economics Society.
    • Handle: RePEc:ags:aare96:156401
    DOI: 10.22004/ag.econ.156401
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    References listed on IDEAS

    as
    1. Voon, T.J., 1993. "An Appraisal of the Effects of Demand Increasing Research in Distorted Markets," Economic Analysis and Policy, Elsevier, vol. 23(1), pages 45-58.
    2. Roley R. Piggott & Nicholas E. Piggott & Vic E. Wright, 1995. "Approximating Farm-Level Returns to Incremental Advertising Expenditure: Methods and an Application to the Australian Meat Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 77(3), pages 497-511.
    3. Milham, Nick & Davenport, Scott V. & Penm, Jammie H., 1990. "Substitution Relationships in Australian Beverage Consumption," 1990 Conference (34th), February 13-15, 1990, Brisbane, Australia 145336, Australian Agricultural and Resource Economics Society.
    4. Alston, Julian M. & Carman, Hoy F. & Chalfant, James A., 1994. "EVALUATING PRIMARY PRODUCT PROMOTION: The Returns to Generic Advertising by a Producer Cooperative in a Small, Open Economy," Promotion in the Marketing Mix: What Works, Where and Why, April 28-29, 1994, Toronto, Canada 279601, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    Full references (including those not matched with items on IDEAS)

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