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The Demand for National Brand and Private Label Frozen Concentrated Orange Juice: A Switching Regression Analysis

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  • Schwartz, Brooke
  • Lee, Jonq-Ying
  • Brown, Mark G.

Abstract

Separate demand equations were estimated using a switching regression model for national brand and private label frozen concentrated orange juice (FCOJ). The results show that the demand for national brand FCOJ is more price responsive than the demand for private label FCOJ, and different advertising programs and household characteristics had different impacts on the demand for these two products.

Suggested Citation

  • Schwartz, Brooke & Lee, Jonq-Ying & Brown, Mark G., 1984. "The Demand for National Brand and Private Label Frozen Concentrated Orange Juice: A Switching Regression Analysis," 1984 Annual Meeting, August 5-8, Ithaca, New York 279066, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea84:279066
    DOI: 10.22004/ag.econ.279066
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    References listed on IDEAS

    as
    1. George, P.S. & King, Gordon A., 1971. "Consumer Demand for Food Commodities in the United States with Projections for 1980," Monographs, University of California, Davis, Giannini Foundation, number 11936, December.
    2. Lee, Lung-Fei & Trost, Robert P., 1978. "Estimation of some limited dependent variable models with application to housing demand," Journal of Econometrics, Elsevier, vol. 8(3), pages 357-382, December.
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