Product and Marketing Strategies to Boost the Liquid Milk Demand: A Hedonic Metric Approach
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DOI: 10.22004/ag.econ.304262
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References listed on IDEAS
- Osman Gulseven & Michael Wohlgenant, 2015. "A quality-based approach to estimating quantitative elasticities for differentiated products: an application to retail milk demand," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 2077-2096, September.
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- Ackerberg, Daniel A, 2001. "Empirically Distinguishing Informative and Prestige Effects of Advertising," RAND Journal of Economics, The RAND Corporation, vol. 32(2), pages 316-333, Summer.
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Keywords
Marketing; Demand and Price Analysis; Industrial Organization;All these keywords.
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