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Product and Marketing Strategies to Boost the Liquid Milk Demand: A Hedonic Metric Approach

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  • Chen, I-Chun
  • Du, Xiaodong
  • Mitchell, Paul D.

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Suggested Citation

  • Chen, I-Chun & Du, Xiaodong & Mitchell, Paul D., 2020. "Product and Marketing Strategies to Boost the Liquid Milk Demand: A Hedonic Metric Approach," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304262, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea20:304262
    DOI: 10.22004/ag.econ.304262
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    References listed on IDEAS

    as
    1. Osman Gulseven & Michael Wohlgenant, 2015. "A quality-based approach to estimating quantitative elasticities for differentiated products: an application to retail milk demand," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(5), pages 2077-2096, September.
    2. Xie, Jinghua & Myrland, Øystein, 2018. "Extending The Rotterdam Demand Model To Analyze Market Participation," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(2), pages 212-232, May.
    3. Ackerberg, Daniel A, 2001. "Empirically Distinguishing Informative and Prestige Effects of Advertising," RAND Journal of Economics, The RAND Corporation, vol. 32(2), pages 316-333, Summer.
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