IDEAS home Printed from https://ideas.repec.org/p/ags/aaea16/235844.html
   My bibliography  Save this paper

Are Consumers’ Preferences for Food Values in the U.S. and Norway Similar? A Best-Worst Scaling Approach

Author

Listed:
  • Bazzani, Claudia
  • Gustavsen, Geir W.
  • Nayga, Rodolfo M. Jr.
  • Rickertsen, Kyrre

Abstract

Food values in Europe and the US may influence each other and be influenced by similar external factors. While a number of studies have focused on comparing consumers’ preferences for specific food attributes in the US and different European countries, this is the first study that compares food values. We compare food values in the US and Norway by using the Best-Worst scaling approach. Identical surveys involving about 1000 respondents were conducted in each country. The surveys included a series of choice sets where respondents were asked to indicate which food value they considered as the most and the least important. The food values included in the choice sets were naturalness, taste, price, safety, convenience, nutrition, novelty, origin, fairness, appearance, environmental impact, and animal welfare. The results show many similarities in preferences. Safety and taste are ranked as the most important values and novelty as the least important value in both countries. However, US respondents considered price as more important than did the Norwegian respondents.

Suggested Citation

  • Bazzani, Claudia & Gustavsen, Geir W. & Nayga, Rodolfo M. Jr. & Rickertsen, Kyrre, 2016. "Are Consumers’ Preferences for Food Values in the U.S. and Norway Similar? A Best-Worst Scaling Approach," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235844, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea16:235844
    DOI: 10.22004/ag.econ.235844
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/235844/files/Bazzani_et_al_BWS_US_Norway.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.235844?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Hu, Wuyang & Woods, Timothy A. & Bastin, Sandra, 2009. "Consumer Acceptance and Willingness to Pay for Blueberry Products with Nonconventional Attributes," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 41(01), pages 1-14, April.
    2. Jayson L. Lusk & Jutta Roosen & John A. Fox, 2003. "Demand for Beef from Cattle Administered Growth Hormones or Fed Genetically Modified Corn: A Comparison of Consumers in France, Germany, the United Kingdom, and the United States," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 85(1), pages 16-29.
    3. Frode Alfnes, 2004. "Stated preferences for imported and hormone-treated beef: application of a mixed logit model," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 31(1), pages 19-37, March.
    4. Lusk, Jayson L. & Briggeman, Brian C., 2008. "AJAE appendix for “Food Values”," American Journal of Agricultural Economics APPENDICES, Agricultural and Applied Economics Association, vol. 91(01), pages 1-12, February.
    5. Riccardo Scarpa & George Philippidis & Fiorenza Spalatro, 2005. "Product-country images and preference heterogeneity for Mediterranean food products: A discrete choice framework," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 329-349.
    6. Thijs Vandemoortele & Koen Deconinck, 2014. "When Are Private Standards More Stringent than Public Standards?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 96(1), pages 154-171.
    7. Jayson L. Lusk & Brian C. Briggeman, 2009. "Food Values," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 91(1), pages 184-196.
    8. Thong Meas & Wuyang Hu & Marvin T. Batte & Timothy A. Woods & Stan Ernst, 2015. "Substitutes or Complements? Consumer Preference for Local and Organic Food Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 97(4), pages 1044-1071.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vincenzo Girgenti & Stefano Massaglia & Angela Mosso & Cristiana Peano & Filippo Brun, 2016. "Exploring Perceptions of Raspberries and Blueberries by Italian Consumers," Sustainability, MDPI, vol. 8(10), pages 1-16, October.
    2. Marc Herz & Adamantios Diamantopoulos & Petra Riefler, 2023. "Consumers' use of ambiguous product cues: The case of “regionality” claims," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(3), pages 1395-1422, July.
    3. Ward, Patrick S. & Ortega, David L. & Spielman, David J. & Singh, Vartika, 2014. "Heterogeneous Demand for Drought-Tolerant Rice: Evidence from Bihar, India," World Development, Elsevier, vol. 64(C), pages 125-139.
    4. Rajo, Lindelly A. & Michelle S, Segovia & Arias, Fredi & Marco A., Palma, 2016. "Willingness-to-Pay for an Educational Label: The Zamorano University Brand," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(01), pages 1-14, February.
    5. Alho, Eeva, 2015. "The effect of social bonding and identity on the decision to invest in food production," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 59(C), pages 47-55.
    6. Zheng, Qiujie & Wang, H. Holly, 2016. "Chinese preferences for sustainable attributes for food away from home: A rank-ordered model," China Economic Review, Elsevier, vol. 41(C), pages 148-158.
    7. Uwamariya, Beatrice, 2014. "Assessment of Consumer Awareness and Preferences for Quality Certification and Origin-Labeling in Fruit Salads in Kigali,Rwanda," Research Theses 198512, Collaborative Masters Program in Agricultural and Applied Economics.
    8. Chen, Xianwen & Alfnes , Frode & Rickertsen , Kyrre, 2015. "Labeling Farmed Seafood," Working Paper Series 10-2015, Norwegian University of Life Sciences, School of Economics and Business.
    9. Zhifeng Gao & Ted C. Schroeder, 2009. "Consumer responses to new food quality information: are some consumers more sensitive than others?," Agricultural Economics, International Association of Agricultural Economists, vol. 40(3), pages 339-346, May.
    10. Zoltán Szakály & József Popp & Enikő Kontor & Sándor Kovács & Károly Pető & Helga Jasák, 2017. "Attitudes of the Lifestyle of Health and Sustainability Segment in Hungary," Sustainability, MDPI, vol. 9(10), pages 1-16, September.
    11. Palma, Marco A. & Ness, Meghan L. & Anderson, David P., 2015. "Buying More than Taste? A Latent Class Analysis of Health and Prestige Determinants of Healthy Food," 2015 Conference (59th), February 10-13, 2015, Rotorua, New Zealand 202566, Australian Agricultural and Resource Economics Society.
    12. Veneziani, Mario & Sckokai, Paolo & Moro, Daniele, 2012. "Consumers’ willingness to pay for a functional food," 2012 First Congress, June 4-5, 2012, Trento, Italy 124101, Italian Association of Agricultural and Applied Economics (AIEAA).
    13. Nadhem Mtimet & Luis Miguel Albisu, 2006. "Spanish wine consumer behavior: A choice experiment approach," Agribusiness, John Wiley & Sons, Ltd., vol. 22(3), pages 343-362.
    14. Zhanguo Zhu & Qinyuan Shen & Zhifeng Gao, 2022. "Consumer choices in agricultural markets with multitier collective labels and private brands," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 905-922, October.
    15. Seufert, Verena & Ramankutty, Navin & Mayerhofer, Tabea, 2017. "What is this thing called organic? – How organic farming is codified in regulations," Food Policy, Elsevier, vol. 68(C), pages 10-20.
    16. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    17. Simona Bigerna & Andrea Marchini & Silvia Micheli & Paolo Polinori, 2023. "Pre- and during COVID-19: Households’ Willingness to Pay for Local Organic Food in Italy," Sustainability, MDPI, vol. 15(13), pages 1-18, June.
    18. Barlagne, Carla & Bazoche, Pascale & Thomas, Alban & Ozier-Lafontaine, Harry & Causeret, François & Blazy, Jean-Marc, 2015. "Promoting local foods in small island states: The role of information policies," Food Policy, Elsevier, vol. 57(C), pages 62-72.
    19. Palma, Marco & Ness, Meghan & Anderson, David, 2015. "Prestige as a Determining Factor of Food Purchases," 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196694, Southern Agricultural Economics Association.
    20. Devesh Roy & Ekin Birol & Katharina Deffner & Bhushana Karandikar, 2010. "Developing Country Consumers’ Demand for Food Safety and Quality: Is Mumbai Ready for Certified and Organic Fruits?," Chapters, in: Jeff Bennett & Ekin Birol (ed.), Choice Experiments in Developing Countries, chapter 15, Edward Elgar Publishing.

    More about this item

    Keywords

    Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aaea16:235844. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aaeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.