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Uniqueness in Art Market: Specialization in Visual Art

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  • Tekindor, Arzu Aysin
  • McCracken, Vicki A.

Abstract

This study investigates the relationship between the value of painting and the fame of the artist. We determine the artist’s fame by the artist’s style and objects which were significantly used in the artist’s paintings. We present a theoretical model to support our analysis. The model is modified from Rosen (1974) to art auctions by using reservation price. A sample of impressionist and modern paintings from famous artists at auctions is analyzed using a hedonic regression model. The results show a significant relationship between style and market valuation as well as objects and market valuation. We also find that medium, provenance, signature, exhibition, literature, number of auctions, where the art was sold, artist’s age when the painting was executed and gift play a significant role in the determination of the price of the painting. By including “Google” variable on the model, we find the effect of popularity on price.

Suggested Citation

  • Tekindor, Arzu Aysin & McCracken, Vicki A., 2012. "Uniqueness in Art Market: Specialization in Visual Art," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124922, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea12:124922
    DOI: 10.22004/ag.econ.124922
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    References listed on IDEAS

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    1. Michael Hutter & Christian Knebel & Gunnar Pietzner & Maren Schäfer, 2007. "Two games in town: a comparison of dealer and auction prices in contemporary visual arts markets," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 31(4), pages 247-261, December.
    2. Carlos Ulibarri, 2005. "Bayesian Learning from Arts Goods? – A Comment," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 29(2), pages 137-141, May.
    3. Orley Ashenfelter & Kathryn Graddy, 2003. "Auctions and the Price of Art," Journal of Economic Literature, American Economic Association, vol. 41(3), pages 763-787, September.
    4. Orley Ashenfelter & Kathryn Graddy, 2002. "Art Auctions: A Survey of Empirical Studies," NBER Working Papers 8997, National Bureau of Economic Research, Inc.
    5. Chanel, O. & Gerard, L.A. & Ginsburgh, V., 1992. "The Relevence of Hedonic Price Indices the Case of Paintings," G.R.E.Q.A.M. 92a19, Universite Aix-Marseille III.
    6. Mark Blaug, 2001. "Where Are We Now On Cultural Economics," Journal of Economic Surveys, Wiley Blackwell, vol. 15(2), pages 123-143, April.
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    8. repec:pri:cepsud:81ashenfelter is not listed on IDEAS
    9. Merijn Rengers & Olav Velthuis, 2002. "Determinants of Prices for Contemporary Art in Dutch Galleries, 1992–1998," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 26(1), pages 1-28, February.
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    Cited by:

    1. Michel Clement & Anke Lepthien & Tim Schulze, 2016. "Erfolgsfaktoren bei der Vermarktung von Kunst [Success Factors for Marketing of Arts]," Schmalenbach Journal of Business Research, Springer, vol. 68(4), pages 377-400, December.
    2. Ileana Miranda Mendoza & François Gardes & Xavier Greffe & Pierre-Charles Pradier, 2014. "Are autographs integrating the global art market? The case of hedonic prices for French autographs (1960-2005)," Documents de travail du Centre d'Economie de la Sorbonne 14053, Université Panthéon-Sorbonne (Paris 1), Centre d'Economie de la Sorbonne.

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