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Identifying Target Markets for Landscape Plant Retail Outlets

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  • McClellan, Chandler
  • Turner, Steven C.
  • Gunter, Lewell F.
  • Stegelin, Forrest E.

Abstract

Landscape plant retailers must identify target markets to maximize marketing effectiveness. A tobit process is used on a system of three equations with fourteen years of data identifies target markets for different retail outlets. Results, compared with a previous study, show effects of time on target markets.

Suggested Citation

  • McClellan, Chandler & Turner, Steven C. & Gunter, Lewell F. & Stegelin, Forrest E., 2003. "Identifying Target Markets for Landscape Plant Retail Outlets," 2003 Annual meeting, July 27-30, Montreal, Canada 21914, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea03:21914
    DOI: 10.22004/ag.econ.21914
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    References listed on IDEAS

    as
    1. Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets For Retail Outlets Of Landscape Plants," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(1), pages 1-7, July.
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    Crop Production/Industries;

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