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A factor analysis of the product and service attributes offered by western nursery stock suppliers

Author

Listed:
  • John C. Foltz

    (Department of Agricultural Economics, University of Idaho)

  • Aaron J. Harp

    (Department of Rural Sociology, University of Idaho)

  • Larry D. Makus

    (Department of Plant, University of Idaho)

  • Joseph F. Guenthner

    (Department of Soil, University of Idaho)

  • Robert R. Tripepi

    (Department of Entomological Sciences, University of Idaho)

Abstract

Survey data from 311 garden centers, landscapers, and combined garden center|landscaping firms in selected western US trade centers were factor analyzed. Six first-order factors of product and service attributes were identified: plant selection, product information, supplier services and knowledge, advertising and promotion, plant quality, and ordering services. These six first-order factors were collapsed into three second-order factors: buyer-oriented services, buyer perception of supplier reputation, and sales support. These classifications of plant supplier attributes can be incorporated by the astute supplier into a successful business strategy. © 1993 John Wiley & Sons, Inc.

Suggested Citation

  • John C. Foltz & Aaron J. Harp & Larry D. Makus & Joseph F. Guenthner & Robert R. Tripepi, 1993. "A factor analysis of the product and service attributes offered by western nursery stock suppliers," Agribusiness, John Wiley & Sons, Ltd., vol. 9(3), pages 247-255.
    • Handle: RePEc:wly:agribz:v:9:y:1993:i:3:p:247-255
    DOI: 10.1002/1520-6297(199305)9:3<247::AID-AGR2720090306>3.0.CO;2-8
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    References listed on IDEAS

    as
    1. Turner, Steven C. & Dorfman, Jeffrey H. & Fletcher, Stanley M., 1990. "Target Markets For Retail Outlets Of Landscape Plants," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 22(1), pages 1-7, July.
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    Cited by:

    1. Roger A. Hinson & Steven C. Turner & John R. Brooker, 1995. "Transactions methods among US wholesale nurseries," Agribusiness, John Wiley & Sons, Ltd., vol. 11(2), pages 147-154.
    2. Mbowa, S. & Nieuwoudt, W.L., 1999. "Economies Of Scale For Small And Large Sugar Cane Farms In Kwazulu-Natal," Agrekon, Agricultural Economics Association of South Africa (AEASA), vol. 38(3).
    3. Cheng, Mei-luan & Gomez, Miguel I. & Bills, Nelson L., 2011. "Urban Agglomeration Economies in the U.S. Greenhouse and Nursery Production," Working Papers 126611, Cornell University, Department of Applied Economics and Management.

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    3. Foltz, John C. & Harp, Aaron J. & Makus, Larry D. & Guenthner, Joseph F. & Tripepi, Robert R., 1992. "A Factor Analysis Of The Perceived Performance Of Western Nursery Stock Suppliers," A.E. Research Series 305093, University of Idaho, Department of Agricultural Economics and Rural Sociology.
    4. Makus, Larry D. & Foltz, John C. & Guenthner, Joseph F. & Tripepi, Robert R., 1993. "Product And Service Attributes Related To Marketing Western Nursery Stock," A.E. Research Series 305101, University of Idaho, Department of Agricultural Economics and Rural Sociology.

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