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How do digital information good characteristics influence pace and modalities of international market entry?

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Listed:
  • Volker Mahnke
  • Markus Venzin

Abstract

The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important for understanding international market entry of digital information good providers.

Suggested Citation

  • Volker Mahnke & Markus Venzin, 2002. "How do digital information good characteristics influence pace and modalities of international market entry?," DRUID Working Papers 02-13, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies.
    • Handle: RePEc:aal:abbswp:02-13
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    References listed on IDEAS

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    More about this item

    Keywords

    MNCs; entry mode; learning; digital information goods;
    All these keywords.

    JEL classification:

    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • L22 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Organization and Market Structure

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