From Local to Global Competitors on the Beer Market
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- Madsen, Erik S. & Pedersen, Kurt & Lund-Thomsen, Lars, 2012. "Effects of the M&A Wave in the Global Brewing Industry 2000-2010," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 61(4).
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- Madsen, Erik S. & Pedersen, Kurt & Lund-Thomsen, Lars, 2012. "Effects of the M&A Wave in the Global Brewing Industry 2000-2010," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 61(04), pages 1-9, November.
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More about this item
Keywords
Branding; Brewing industry; Global market power;All these keywords.
JEL classification:
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2019-08-26 (Industrial Competition)
- NEP-IND-2019-08-26 (Industrial Organization)
- NEP-INT-2019-08-26 (International Trade)
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