Brand popularity, endogenous leadership, and product introduction in industries with word of mouth communication
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More about this item
Keywords
Endogenous leadership; product differentiation; product introduction; technological change; word of mouth communication;
All these keywords.JEL classification:
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2008-09-13 (Industrial Competition)
- NEP-CSE-2008-09-13 (Economics of Strategic Management)
- NEP-MIC-2008-09-13 (Microeconomics)
- NEP-MKT-2008-09-13 (Marketing)
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