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Multi-category competition and market power: a model of supermarket pricing

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  • Thomassen, Øyvind
  • Smith, Howard
  • Seiler, Stephan
  • Schiraldi, Pasquale

Abstract

In many competitive settings consumers buy multiple product categories, and some prefer to use a single firm, generating complementary cross-category price effects. To study pricing in supermarkets, an organizational form where these effects are internalized, we develop a multi-category multi-seller demand model and estimate it using UK consumer data. This class of model is used widely in theoretical analysis of retail pricing. We quantify crosscategory pricing effects and find that internalizing them substantially reduces market power. We find that consumers inclined to one-stop (rather than multi-stop) shopping have a greater pro-competitive impact because they generate relatively large cross-category effects

Suggested Citation

  • Thomassen, Øyvind & Smith, Howard & Seiler, Stephan & Schiraldi, Pasquale, 2017. "Multi-category competition and market power: a model of supermarket pricing," LSE Research Online Documents on Economics 69855, London School of Economics and Political Science, LSE Library.
    • Handle: RePEc:ehl:lserod:69855
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    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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