Report NEP-MKT-2011-05-24

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Han, Sungill & Chung, Chanjin & Suh, Daeseok, 2011. "Generic Advertising in Concentrated and Differentiated Agricultural Markets," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103739, Agricultural and Applied Economics Association.
• Penn, Jerrod & Staley, Daniel & Smith, Chaquenta & Saghaian, Sayed H., 2011. "Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103621, Agricultural and Applied Economics Association.
• Rhodes, Charles, 2010. "Assessing the Impact of Carbonated Soft-Drink Marketing Practices on U.S. Consumers," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61713, Agricultural and Applied Economics Association.
• Hu, Wuyang & Woods, Timothy A. & Bastin, Sandra, 2011. "Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103444, Agricultural and Applied Economics Association.
• Xie, Jing & Gao, Zhifeng & Zhao, Xin & Swisher, Marilyn E., 2011. "The Impact of Country of Origin Label on Consumers' Willingness-to-Pay for Organic Food," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103462, Agricultural and Applied Economics Association.
• Larson, Ronald B. & Rana, Kulmani, 2011. "Consumer Support for Food Tracing with RFID Technology," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103672, Agricultural and Applied Economics Association.
• Gao, Zhifeng & Yu, Xiaohua, 2011. "A Two-Stage Choice Experiment Approach to Elicit Consumer Preferences," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103472, Agricultural and Applied Economics Association.
• Franken, Jason R.V. & Parcell, Joseph L. & Tonsor, Glynn T., 2011. "Consumers’ Willingness-to-Pay for Retail Branded Beef Products with Bundled Attributes," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103609, Agricultural and Applied Economics Association.
• Zheng, Yue & Peterson, Hikaru Hanawa & Li, Xianghong, 2011. "Consumer Preferences for Attributes of Organic Processed Foods: The Case of Soymilk In the United States," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103737, Agricultural and Applied Economics Association.
• Park, Timothy A. & Mishra, Ashok K. & Wozniak, Shawn J., 2011. "Farm Operator Benefits from Direct Marketing Strategies: How Does Local Food Impact Farm Financial Performance?," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103756, Agricultural and Applied Economics Association.
• Dentoni, Domenico & Tonsor, Glynn T. & Calantone, Roger J. & Peterson, H. Christopher, 2011. "Who Provides Information Matters: The Role of Source Credibility on US Consumers’ Beef Brand Choices," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103657, Agricultural and Applied Economics Association.