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Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs

Author

Listed:
  • Penn, Jerrod
  • Staley, Daniel
  • Smith, Chaquenta
  • Saghaian, Sayed H.

Abstract

Internet marketing has gained attention as a new medium to advertise food products to children. This study examines the prevalence of food marketing during children's television programs that are available on the internet. While food is the largest product category advertised, commercials make up a smaller portion of episode time online compared to previous reports of television advertising.

Suggested Citation

  • Penn, Jerrod & Staley, Daniel & Smith, Chaquenta & Saghaian, Sayed H., 2011. "Food Commercials and Kids: Characterizing Advertising Content of Children's Online Television Programs," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103621, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea11:103621
    DOI: 10.22004/ag.econ.103621
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    Keywords

    Food Consumption/Nutrition/Food Safety; Marketing;

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