Report NEP-MKT-2007-12-08

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. Joao Carlos Correia Leitao issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• A. V. Muthukrishnan & Luc Wathieu, 2007. "Ambiguity aversion and the power of established brands," ESMT Research Working Papers ESMT-07-005, ESMT European School of Management and Technology.
• Kauppinen-Räisänen, Hannele & Grönroos, Christian & Gummerus, Johanna, 2007. "Interpretation of Services Marketing Concepts," Working Papers 530, Hanken School of Economics.
• Gallen, C. & Sirieix, L., 2007. "Le design est-il comestible ?," Working Papers MoISA 200705, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Sirieix, L. & Santiago de Abreu, L. & Aico Watanabe, M. & Kledal, P.R., 2007. "Comparing Organic Urban Consumers in Developing and Developed Countries: First Results in Brazil and France," Working Papers MoISA 200704, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France.
• Alexia Gaudeul & Robert Sugden, 2007. "Spurious Complexity and Common Standards in Markets for Consumer Goods," Working Papers 07-20, Centre for Competition Policy, University of East Anglia.