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Linking Corporate Social Responsibility to Corporate Performance: Evidence from the Media Industry

In: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovnik, Croatia

Author

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  • Ivić, Miroslav

Abstract

This study explores the interdependence of corporate social responsibility (CSR) and corporate performance using a sample of companies from the media industry in the Republic of Croatia. Our primary aim was to empirically test hypothesized positive relationship between CSR and corporate performance. We identified core CSR dimensions of companies operating in the media industry (relationship with owners, employees, stakeholders, environment, and society) and applied the new methodological approach in CSR classification through criteria of (under)development. Our results suggest that corporate performance measured by a composite indicator based on the Balanced Scorecard in companies with developed CSR is statistically significantly higher than for the companies with underdeveloped CSR.

Suggested Citation

  • Ivić, Miroslav, 2019. "Linking Corporate Social Responsibility to Corporate Performance: Evidence from the Media Industry," 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations (Dubrovnik, 2019), in: 7th International OFEL Conference on Governance, Management and Entrepreneurship: Embracing Diversity in Organisations. April 5th - 6th, 2019, Dubrovn, pages 522-528, Governance Research and Development Centre (CIRU), Zagreb.
    • Handle: RePEc:zbw:ofel19:196108
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    References listed on IDEAS

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    1. Sandra A. Waddock & Samuel B. Graves, 1997. "The Corporate Social Performance–Financial Performance Link," Strategic Management Journal, Wiley Blackwell, vol. 18(4), pages 303-319, April.
    2. Edward Nelling & Elizabeth Webb, 2009. "Corporate social responsibility and financial performance: the “virtuous circle” revisited," Review of Quantitative Finance and Accounting, Springer, vol. 32(2), pages 197-209, February.
    3. Stephen Brammer & Andrew Millington, 2008. "Does it pay to be different? An analysis of the relationship between corporate social and financial performance," Strategic Management Journal, Wiley Blackwell, vol. 29(12), pages 1325-1343, December.
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