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Bus driver's technology acceptance for driving assistants

In: Adapting to the Future: How Digitalization Shapes Sustainable Logistics and Resilient Supply Chain Management. Proceedings of the Hamburg International Conference of Logistics (HICL), Vol. 31

Author

Listed:
  • Gruchmann, Tim
  • Pratt, Nadine
  • Salzmann, Axel

Abstract

Purpose: According to recent studies, many road accidents could be avoided using driving assistance systems. However, the introduction of increased levels of technology in workplaces is often met with opposition. The paper, therefore, analyzes the bus drivers' acceptance of assistance systems and provides recommendations for increasing acceptance. Methodology: Using a mixed-method research approach of conducting interviews (N = 8) and an online survey among professional bus drivers (N = 81), we test a theoretical framework based on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) with qualitative content analysis and multiple regression analyses. Findings: The interview findings suggest that TAM and IDT provide a suitable theoretical grounding for analyzing the bus driver's acceptance. The quantitative results confirm a positive attitude towards digital transformation processes at the bus driver's cab while, among others, the functionality and perceived usefulness experienced by the drivers can facilitate acceptance. Originality: The paper analyzes the use of assistance systems in the workplace of professional bus drivers from various perspectives. Concerning technology acceptance, the present study contributes to a better understanding of underlying acceptance mechanisms in professional bus driving.

Suggested Citation

  • Gruchmann, Tim & Pratt, Nadine & Salzmann, Axel, 2021. "Bus driver's technology acceptance for driving assistants," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Ringle, Christian M. & Blecker, Thorsten (ed.), Adapting to the Future: How Digitalization Shapes Sustainable Logistics and Resilient Supply Chain Management. Proceedings of the Hamburg Internationa, volume 31, pages 663-689, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
    • Handle: RePEc:zbw:hiclch:249633
    DOI: 10.15480/882.3969
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    References listed on IDEAS

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    1. Fred D. Davis & Richard P. Bagozzi & Paul R. Warshaw, 1989. "User Acceptance of Computer Technology: A Comparison of Two Theoretical Models," Management Science, INFORMS, vol. 35(8), pages 982-1003, August.
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    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    4. Tim Gruchmann & Annika Mies & Thomas Neukirchen & Stefan Gold, 2021. "Tensions in sustainable warehousing: including the blue-collar perspective on automation and ergonomic workplace design," Journal of Business Economics, Springer, vol. 91(2), pages 151-178, March.
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