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Modelling the crowdfunding technology adoption among novice entrepreneurs: an extended TAM model

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  • Raouf Jaziri

    (University of Jeddah, Saudi Arabia)

  • Mohammad Miralam

    (University of Jeddah, Saudi Arabia)

Abstract

Computer-mediated crowdfunding is deemed as an emerging technology used by novice entrepreneurs to solicit funds from other individuals in order to easily gather fundraising for their innovative ideas. However, lack of information on the attributes of crowdfunding platforms coupled with the lack of the knowledge about the techniques of use of these technologies make this fundraising tool not very effective. In this study, we try to elucidate, despite the unprecedented infatuation with the investment-based crowdfunding, key factors influencing the intention of Tunisian entrepreneurs to adopt crowdfunding platforms as a main tool of fundraising. The research model was based on an extended Technology Acceptance Model (TAM) with the integration of three new variables: perceived risk with service, perceived risk with transaction and plagiarism risk. The results shows that, both perceived risk with service, perceived risk with transaction and plagiarism risk have a negative impact on entrepreneurs’ use of crowdfunding platforms, while perceived usefulness and perceived trust influence positively entrepreneurs’ intention behavior. Perceived risks with crowdfunding service and transaction are affected by financing risk, security concerns and psychological factors, while plagiarism risk is influenced by information concerns, perceived control.

Suggested Citation

  • Raouf Jaziri & Mohammad Miralam, 2019. "Modelling the crowdfunding technology adoption among novice entrepreneurs: an extended TAM model," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 353-374, September.
    • Handle: RePEc:ssi:jouesi:v:7:y:2019:i:1:p:353-374
    DOI: 10.9770/jesi.2019.7.1(26)
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    Cited by:

    1. Babak Naysary & Ruth Tacneng & Amine Tarazi, 2021. "Adoption of fintech services: role of saving and borrowing mechanisms," Working Papers hal-03335254, HAL.
    2. Abhishek Behl & Pankaj Dutta & Zongwei Luo & Pratima Sheorey, 2022. "Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach," Annals of Operations Research, Springer, vol. 319(1), pages 761-789, December.
    3. Djimesah, Isaac Edem & Zhao, Hongjiang & Okine, Agnes Naa Dedei & Li, Yao & Duah, Elijah & Kissi Mireku, Kingsford, 2022. "Analyzing the technology of acceptance model of Ghanaian crowdfunding stakeholders," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    4. Serwaah, Priscilla & Shneor, Rotem & Nyarko, Samuel Anokye & Nielsen, Kristian Roed, 2024. "Explaining gender differences in crowdfunding contribution intentions," Technology in Society, Elsevier, vol. 76(C).

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    More about this item

    Keywords

    crowdfunding; risk; trust; Technology Acceptance Model (TAM);
    All these keywords.

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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