IDEAS home Printed from https://ideas.repec.org/h/tkp/tiim13/s6_1-14.html
   My bibliography  Save this book chapter

Mobile Tourism the Hidden Jewel of the Tourism Industry?

Author

Listed:
  • Garry Wei-Han Tan

    (Universiti Tunku Abdul Rahman, Malaysia)

  • Keng-Boon Ooi

    (Bandar Universiti Teknologi, Malaysia)

Abstract

Purpose: Purchasing tourism related products and services have often been limited to either bricks-and-mortar stores or desktop computers. With the growing popularity of mobile devices (m-devices) and technological innovation in wireless networks, mobile tourism (m-tourism) is expected to emerge as the next frontier in the area of mobile commerce. While the development has present consumers with another method in purchasing and ideally realistic for acceptance in the tourism industry, the adoption rate using m-device as another purchasing channel is not widespread among consumers. Likewise, the study on the adoption of m-devices in tourism sector has also been neglected by many academicians although the findings bring immense important in tourism research. Since substantial investments are needed by organizations to develop the infrastructure and building on these critical gaps, the research addresses on the factors influencing consumers’ intention to adopt m-devices as another alternative purchasing channel by developing a conceptual framework. Design/methodology/approach: Given that m-tourism is relatively a new concept, the study adapts the Unified Theory of Acceptance and Usage of Technology (UTAUT) as the main theoretical background since the model can explain up to 70 percent of behavioural intention. Additionally, the study also extends the model with two additional psychological constructs namely Personal Innovativeness in Information Technology (PIIT) and Perceived Enjoyment (PE) with the objective of increasing predictive power. The constructs were added as consumers’ purchasing decision is also grounded from the person’s characteristic. Research implications: The conceptual framework provides valuable information to travel related organizations, mobile developers and government agencies when strategizing their mobile marketing efforts. Originality/value: In additional, the study also extends the applicability of UTAUT in the area of m-tourism from the perspective of an emerging market.

Suggested Citation

  • Garry Wei-Han Tan & Keng-Boon Ooi, 2013. "Mobile Tourism the Hidden Jewel of the Tourism Industry?," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
  • Handle: RePEc:tkp:tiim13:s6_1-14
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-07-9/papers/S6_1-14.pdf
    File Function: full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Viswanath Venkatesh, 2000. "Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model," Information Systems Research, INFORMS, vol. 11(4), pages 342-365, December.
    2. Revels, Janeaya & Tojib, Dewi & Tsarenko, Yelena, 2010. "Understanding consumer intention to use mobile services," Australasian marketing journal, Elsevier, vol. 18(2), pages 74-80.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maria Tsourela & Dafni-Maria Nerantzaki, 2020. "An Internet of Things (IoT) Acceptance Model. Assessing Consumer’s Behavior toward IoT Products and Applications," Future Internet, MDPI, vol. 12(11), pages 1-23, November.
    2. Mäntymäki, Matti & Riemer, Kai, 2014. "Digital natives in social virtual worlds: A multi-method study of gratifications and social influences in Habbo Hotel," International Journal of Information Management, Elsevier, vol. 34(2), pages 210-220.
    3. Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
    4. Hamed Taherdoost, 2019. "Importance of Technology Acceptance Assessment for Successful Implementation and Development of New Technologies," Post-Print hal-02557395, HAL.
    5. Mäntymäki, Matti & Salo, Jari, 2013. "Purchasing behavior in social virtual worlds: An examination of Habbo Hotel," International Journal of Information Management, Elsevier, vol. 33(2), pages 282-290.
    6. Netsanet Haile & Jörn Altmann, 2016. "Structural analysis of value creation in software service platforms," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(2), pages 129-142, May.
    7. Waseem Ahmad Khan & Zain Ul Abideen, 2023. "Effects of behavioural intention on usage behaviour of digital wallet: the mediating role of perceived risk and moderating role of perceived service quality and perceived trust," Future Business Journal, Springer, vol. 9(1), pages 1-15, December.
    8. Rajat Kumar Behera & Pradip Kumar Bala & Arghya Ray, 2024. "Cognitive Chatbot for Personalised Contextual Customer Service: Behind the Scene and beyond the Hype," Information Systems Frontiers, Springer, vol. 26(3), pages 899-919, June.
    9. Cong Cheng & Hongfang Cui, 2024. "Combining digital and legacy technologies: firm digital transformation strategies—evidence from Chinese manufacturing companies," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-14, December.
    10. Globisch, Joachim & Dütschke, Elisabeth & Schleich, Joachim, 2018. "Acceptance of electric passenger cars in commercial fleets," Transportation Research Part A: Policy and Practice, Elsevier, vol. 116(C), pages 122-129.
    11. Cornelia Sindermann & René Riedl & Christian Montag, 2020. "Investigating the Relationship between Personality and Technology Acceptance with a Focus on the Smartphone from a Gender Perspective: Results of an Exploratory Survey Study," Future Internet, MDPI, vol. 12(7), pages 1-17, June.
    12. repec:zna:indecs:v:19:y:2021:i:4:p:420-436 is not listed on IDEAS
    13. Meena, Rahul & Sarabhai, Samar, 2023. "Extrinsic and intrinsic motivators for usage continuance of hedonic mobile apps," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    14. Michael Addotey-Delove & Richard E. Scott & Maurice Mars, 2023. "Healthcare Workers’ Perspectives of mHealth Adoption Factors in the Developing World: Scoping Review," IJERPH, MDPI, vol. 20(2), pages 1-27, January.
    15. Miriam Martens & Oliver Roll & Roger Elliott, 2017. "Testing the Technology Readiness and Acceptance Model for Mobile Payments Across Germany and South Africa," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(06), pages 1-19, December.
    16. Nistor, Cristian, 2013. "A conceptual model for the use of social media in companies," MPRA Paper 44224, University Library of Munich, Germany.
    17. Hamed Taherdoost, 2021. "Importance of Technology Acceptance Assessment for Successful Implementation and Development of New Technologies," Post-Print hal-03741844, HAL.
    18. Sayed Fayaz Ahmad & Muhammad Mansoor Alam & Mohd. Khairil Rahmat & Muhammad Khalil Shahid & Mahnaz Aslam & Nur Agus Salim & Mohammed Hasan Ali Al-Abyadh, 2023. "Leading Edge or Bleeding Edge: Designing a Framework for the Adoption of AI Technology in an Educational Organization," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    19. Naser Zamani & Fatemeh Kazemi & Ehsan Masoomi, 2021. "Determinants of entrepreneurial knowledge and information sharing in professional virtual learning communities created using mobile messaging apps," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 11(1), pages 113-127, December.
    20. Kawsar Ahmad & Arifuzzaman Arifuzzaman & Abdullah Al Mamun & Junayed Md Khaled Bin Oalid, 2021. "Impact of consumer’s security, benefits and usefulness towards cashless transaction within Malaysian university student," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(2), pages 238-250, March.
    21. Peter Bou Saba & Régis Meissonier, 2016. "Conflict contagion effects from previous IT projects: action research during preliminary phases of a DST implementation project [Effets de contagion de conflits de projets TI antérieurs:Une recherc," Post-Print hal-02161336, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:tiim13:s6_1-14. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/conferences .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.