IDEAS home Printed from https://ideas.repec.org/h/tkp/tiim13/s4_161-174.html
   My bibliography  Save this book chapter

Shopping Cart Abandonment: A Comparison Between American and Taiwanese Perspectives

Author

Listed:
  • Chuleeporn Changchit

    (Texas A&M University – Corpus Christi, USA)

  • Tzong-Ru Lee

    (National Chung Hsing University, Taiwan)

Abstract

Despite the fact that millions of people use the Internet every day and visit various shopping sites, it is interesting to find that quite a few of them do not complete purchase transactions. It is still a major challenge for online businesses to learn why these e-shoppers chose not to complete the process. This study aimed at comparing the factors that influence the purchase intent and shopping cart abandonment between American and Taiwanese consumers. Three hundred and eighty-six (386) Americans and three hundred twenty-nine (329) Taiwanese participated in this study. The research findings may be used by online businesses to help recognize the factors that influence purchase intentions of these two nationalities. The results should help online businesses gain an understanding of these factors and thus direct their efforts to develop features that satisfy the needs of their target customers.

Suggested Citation

  • Chuleeporn Changchit & Tzong-Ru Lee, 2013. "Shopping Cart Abandonment: A Comparison Between American and Taiwanese Perspectives," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management,, ToKnowPress.
    • Handle: RePEc:tkp:tiim13:s4_161-174
    as

    Download full text from publisher

    File URL: http://www.toknowpress.net/ISBN/978-961-6914-07-9/papers/S4_161-174.pdf
    File Function: full text
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Forsythe, Sandra M. & Shi, Bo, 2003. "Consumer patronage and risk perceptions in Internet shopping," Journal of Business Research, Elsevier, vol. 56(11), pages 867-875, November.
    2. Ching-Fu Chen & Ya-Ling Kao, 2009. "Relationships between process quality, outcome quality, satisfaction, and behavioural intentions for online travel agencies -- evidence from Taiwan," The Service Industries Journal, Taylor & Francis Journals, vol. 30(12), pages 2081-2092, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Claudia BOBALCA, 2015. "The Loyal Customers’ Perception Regarding The Online Buying Process," CES Working Papers, Centre for European Studies, Alexandru Ioan Cuza University, vol. 7(2), pages 241-255, August.
    2. Kim, Jeeyeon & Kim, Mingyung & Choi, Jeonghye & Trivedi, Minakshi, 2019. "Offline social interactions and online shopping demand: Does the degree of social interactions matter?," Journal of Business Research, Elsevier, vol. 99(C), pages 373-381.
    3. Wei-Lun Chang & Li-Ming Chen & Takako Hashimoto, 2022. "Cashless Japan: Unlocking Influential Risk on Mobile Payment Service," Information Systems Frontiers, Springer, vol. 24(5), pages 1515-1528, October.
    4. Nicoleta-Dorina RACOLŢA-PAINA & Theodora Alexandra LUCA, 2011. "Nowadays Online Consumers' Rights And Interests. Case Study- The Romanian Educated Online Young Consumer," Management & Marketing, Economic Publishing House, vol. 6(2), Summer.
    5. Li, Chen & Swaminathan, Srinivasan & Kim, Junhee, 2021. "The role of marketing channels in consumers’ promotional point redemption decisions," Journal of Business Research, Elsevier, vol. 125(C), pages 314-323.
    6. Hem C. Basnet & Ficawoyi Donou‐Adonsou, 2016. "Internet, consumer spending, and credit card balance: Evidence from US consumers," Review of Financial Economics, John Wiley & Sons, vol. 30(1), pages 11-22, September.
    7. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.
    8. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2012. "Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 192-201.
    9. Alrawad, Mahmaod & Lutfi, Abdalwali & Alyatama, Sundus & Al Khattab, Adel & Alsoboa, Sliman S. & Almaiah, Mohammed Amin & Ramadan, Mujtaba Hashim & Arafa, Hussin Mostafa & Ahmed, Nazar Ali & Alsyouf, , 2023. "Assessing customers perception of online shopping risks: A structural equation modeling–based multigroup analysis," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    10. Augustine Yao Dzathor, 2013. "Do Business Demographics Matter to Nascent Venture Performance? A Longitudinal Evidence from the Kauffman Firm Survey," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(8), pages 44-56, August.
    11. Silvina Santana & Sandra Loureiro, 2010. "Assessing Benefits And Risks Of Online Shopping In Spain And Scotland," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(2), pages 161-172.
    12. Arias-Oliva, Mario & Pelegrín-Borondo, Jorge & Lara-Palma, Ana María & Juaneda-Ayensa, Emma, 2020. "Emerging cyborg products: An ethical market approach for market segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    13. Xiaolin Lin & Mauricio Featherman & Stoney L. Brooks & Nick Hajli, 2019. "Exploring Gender Differences in Online Consumer Purchase Decision Making: An Online Product Presentation Perspective," Information Systems Frontiers, Springer, vol. 21(5), pages 1187-1201, October.
    14. Kayode Ajewole & Elliott Dennis & Ted C. Schroeder & Jason Bergtold, 2021. "Relative valuation of food and non‐food risks with a comparison to actuarial values: A best–worst approach," Agricultural Economics, International Association of Agricultural Economists, vol. 52(6), pages 927-943, November.
    15. Tina M. Lowrey, 2008. "The Case for a Complexity Continuum," Working Papers 0051, College of Business, University of Texas at San Antonio.
    16. Richard, James E. & Purnell, Fruen, 2017. "Rethinking Catalogue and Online B2B Buyer Channel Preferences in the Education Supplies Market," Journal of Interactive Marketing, Elsevier, vol. 37(C), pages 1-15.
    17. Tebache, Djamal & Chetbani, Saida, 2022. "Duality between online and offline shopping in the age of Covid-19: what future for e-commerce in Algeria?," MPRA Paper 114989, University Library of Munich, Germany, revised 27 May 2022.
    18. Urvashi Tandon & Ravi Kiran & Ash N. Sah, 2018. "The influence of website functionality, drivers and perceived risk on customer satisfaction in online shopping: an emerging economy case," Information Systems and e-Business Management, Springer, vol. 16(1), pages 57-91, February.
    19. Xiaobing Zhang & Fu-Sheng Tsai & Chih-Chen Lin & Ya-Fang Cheng & Kun-Hwa Lu, 2018. "Fraud, Economic versus Social-Psychological Losses, and Sustainable E-Auction," Sustainability, MDPI, vol. 10(9), pages 1-12, September.
    20. Abdul Kadir Othman & Lailatul Faizah Abu Hassan & Muhammad Iskandar Hamzah & Amirun Razin Razali & Mohamad Amir Shah Saim & Mohd Safwan Ramli & Muhammad Amir Osman & Mohamad Amirul Anbia Azhar, 2019. "The Influence of Social Commerce Factors on Customer Intention to Purchase," Asian Themes in Social Sciences Research, Knowledge Press, vol. 3(1), pages 1-10.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:tkp:tiim13:s4_161-174. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Maks Jezovnik (email available below). General contact details of provider: http://www.toknowpress.net/conferences .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.