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Missions: For Whom Does the Company Exist?

In: Management by Missions

Author

Listed:
  • Pablo Cardona

    (Universidad Internacional De La Rioja)

  • Carlos Rey

    (Universitat Internacional de Catalunya (UIC))

Abstract

The unbundling of the corporate purpose in specific missions is a central question for management by missions (MBM). Missions, understood as the contributions that characterize the purpose, have been present in management life for close to half a century and today are one of the main management tools used by companies around the world. In this chapter, we discuss the relationship between purpose and missions. More specifically, we show how management by missions nurtures the development of purpose in three fundamental dimensions: content, credibility and sense of urgency.

Suggested Citation

  • Pablo Cardona & Carlos Rey, 2022. "Missions: For Whom Does the Company Exist?," Springer Books, in: Management by Missions, edition 2, chapter 5, pages 69-80, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-83780-8_5
    DOI: 10.1007/978-3-030-83780-8_5
    as

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