IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-981-10-7724-1_3.html
   My bibliography  Save this book chapter

Focus on ROE (Return on Empathy) to Increase ROI

In: Marketing Wisdom

Author

Listed:
  • Mark Ingwer

    (Insight Consulting Group)

  • Andrea Rowden

    (Insight Consulting Group)

Abstract

The holy grail of business is to predict the future. That is, the future of what customers will do. Virtually all business is focused on the mission to address the needs and wants of their prospects and customers before their competitors. To read customers’ minds and anticipate their behavior, organizations are increasingly turning to predictive analytics to tell them where their customers and prospects are headed and the most profitable way to benefit from these assumptions.

Suggested Citation

  • Mark Ingwer & Andrea Rowden, 2019. "Focus on ROE (Return on Empathy) to Increase ROI," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 31-45, Springer.
    • Handle: RePEc:spr:mgmchp:978-981-10-7724-1_3
    DOI: 10.1007/978-981-10-7724-1_3
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-981-10-7724-1_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.