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Marketing Wisdom
Editor
- Kartikeya Kompella(Purposeful Brands)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-981-10-7724-1
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Book Chapters
The following chapters of this book are listed in IDEAS- Don Peppers & Martha Rogers, 2019. "Extreme Trust: The Competitive Necessity of Proactive Trustworthiness," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 1-16, Springer.
- Richard Owen, 2019. "Net Promoter Score and Its Successful Application," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 17-29, Springer.
- Mark Ingwer & Andrea Rowden, 2019. "Focus on ROE (Return on Empathy) to Increase ROI," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 31-45, Springer.
- Bob Gilbreath, 2019. "How Leading Brands Deliver Marketing with Meaning," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 47-60, Springer.
- Erich Joachimsthaler & Agathe Blanchon-Ehrsam & Markus Zinnbauer, 2019. "Hidden in Plain Sight: How to Create Your Company’s Next Big Growth Strategy: 10 Years Later," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 61-80, Springer.
- Jagdish N. Sheth & Rajendra S. Sisodia, 2019. "The Four A’s of Marketing," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 81-99, Springer.
- Matt Watkinson, 2019. "The Ten Principles Behind Great Customer Experiences," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 101-114, Springer.
- Michael Schrage, 2019. "Who Do You Want Your Customers to Become?," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 115-126, Springer.
- Neil Baker & John Simmons, 2019. "Stories Make the Difference," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 127-138, Springer.
- Philip Kotler & Hermawan Kartajaya & Iwan Setiawan, 2019. "Marketing 3.0: From Products to Customers to the Human Spirit," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 139-156, Springer.
- Lance A. Bettencourt, 2019. "Service Innovation—A Jobs-to-Be-Done Guide," Management for Professionals, in: Kartikeya Kompella (ed.), Marketing Wisdom, pages 157-171, Springer.
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