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Changing Strategies and Control Systems at a German Insurance Company

In: Strategy, Control and Competitive Advantage

Author

Listed:
  • Susanna Poth

    (Uppsala University)

Abstract

In this chapter an excerpt from a case study of a German insurance company is presented. The study covered the development of the insurance company between 1995 and 2010. As the insurance industry in Germany was de-regulated in 1994, the chosen time frame made it possible to study how the insurance company reacted on the market, which was changing from a protected to an open and more competitive one. Although the market was de-regulated in 1994, it has only very slowly become more competitive. The case study shows that even if a semi-protected, slowly changing environment gives management some more time for reflection, a company still needs to react to changing conditions. If management hesitates too long, there is a high risk that a company will lose its competitive advantage.

Suggested Citation

  • Susanna Poth, 2014. "Changing Strategies and Control Systems at a German Insurance Company," Management for Professionals, in: Erik Jannesson & Fredrik Nilsson & Birger Rapp (ed.), Strategy, Control and Competitive Advantage, edition 127, chapter 5, pages 107-137, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-39134-7_5
    DOI: 10.1007/978-3-642-39134-7_5
    as

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