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Reputation Management

In: Reputation Management

Author

Listed:
  • Kerstin Liehr-Gobbers

    (Dusseldorf office of HERING SCHUPPENER)

  • Christopher Storck

    (Quadriga University)

Abstract

The recent economic crisis has again highlighted the trend to question business’ intentions and strategies in the media and society as a whole. Additionally, social media has opened up new participative and ubiquitous means of communication. Liehr and Storck not only see a topic related shift of corporate communication towards corporate social responsibility (CSR) and business sustainability but also suggest a much broader approach to stakeholder dialogue. The authors show that traditional media has much less influence on stakeholder groups, which have direct contact to a corporation. Reputation being a key driver of corporate value, managing reputation thus needs to be treated as a key leadership responsibility in order to achieve the strategic goals of any organization.

Suggested Citation

  • Kerstin Liehr-Gobbers & Christopher Storck, 2011. "Reputation Management," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 17-20, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_2
    DOI: 10.1007/978-3-642-19266-1_2
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    Cited by:

    1. Wæraas, Arild & Dahle, Dag Yngve, 2020. "When reputation management is people management: Implications for employee voice," European Management Journal, Elsevier, vol. 38(2), pages 277-287.

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