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How to Manage Reputation

In: Reputation Management

Author

Listed:
  • Kerstin Liehr-Gobbers

    (Dusseldorf office of HERING SCHUPPENER)

  • Christopher Storck

    (Quadriga University)

Abstract

Liehr and Storck open this section with an illustration of the evolution of reputation management as a managing process. It explains how its status as being a regular management process inevitably asked for performance measurement. The authors describe how the need for evaluation methods has lead to various cooperations between communicators and management accountants over the last years. The article traces this collaboration and highlights its major outcomes. Liehr and Storck close the chapter with a business case exemplifying these transdisciplinary standards.

Suggested Citation

  • Kerstin Liehr-Gobbers & Christopher Storck, 2011. "How to Manage Reputation," Management for Professionals, in: Sabrina Helm & Kerstin Liehr-Gobbers & Christopher Storck (ed.), Reputation Management, pages 183-188, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-642-19266-1_17
    DOI: 10.1007/978-3-642-19266-1_17
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    Cited by:

    1. Wæraas, Arild & Dahle, Dag Yngve, 2020. "When reputation management is people management: Implications for employee voice," European Management Journal, Elsevier, vol. 38(2), pages 277-287.

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