IDEAS home Printed from https://ideas.repec.org/h/spr/mgmchp/978-3-319-31132-6_4.html
   My bibliography  Save this book chapter

The Customer Chain: The Omnichannel and the Omnichain

In: Strategy is Digital

Author

Listed:
  • Carlos Cordon

    (IMD)

  • Pau Garcia-Milà
  • Teresa Ferreiro Vilarino
  • Pablo Caballero

    (Accenture)

Abstract

Big data and the digital revolution are rapidly transforming our environment. Consumers are radically changing the way they shop and companies are transforming the way they manage purchasing, sales, transport and logistics operations within their ecosystems as big data allows new ways of communicating within the value chain. Digital trends such as cloud infrastructure, artificial intelligence and the Internet of Things are making it possible for everything to be connected and generate new information. But uncertainty, flexibility and the evolution of economies of scale are also having a strong impact on value chains.

Suggested Citation

  • Carlos Cordon & Pau Garcia-Milà & Teresa Ferreiro Vilarino & Pablo Caballero, 2016. "The Customer Chain: The Omnichannel and the Omnichain," Management for Professionals, in: Strategy is Digital, chapter 4, pages 65-83, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-319-31132-6_4
    DOI: 10.1007/978-3-319-31132-6_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bag, Surajit & Dhamija, Pavitra & Singh, Rajesh Kumar & Rahman, Muhammad Sabbir & Sreedharan, V. Raja, 2023. "Big data analytics and artificial intelligence technologies based collaborative platform empowering absorptive capacity in health care supply chain: An empirical study," Journal of Business Research, Elsevier, vol. 154(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmchp:978-3-319-31132-6_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.