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Trading with and in Africa: The Role of an International Trading Company

In: Business Success in Africa

Author

Listed:
  • Rasmus Woermann

    (C. Woermann GmbH & Co. KG)

Abstract

The Sub-Saharan Africa region consists of many different environments and each market must be considered individually for a more detailed analysis. In general, the markets are characterized by a high degree of complexity and uncertainty. The complexity relates both to the flow of goods, payments, and the functionality of the market itself. In many cases, country-specific regulations have to be observed for imports. Unpredictability with regard to exchange rate developments and foreign exchange availability leads to a high degree of uncertainty in the payment system. Counterfeiting leads to a loss of confidence in the market and regaining trust is time consuming and costly. Trading companies with their own local affiliates provide an opportunity to be active in the region. Their focus and acquired knowledge base offer advantages in managing complexity and to mitigate risks. Technological developments will permanently change the markets in Sub-Saharan Africa in the future.

Suggested Citation

  • Rasmus Woermann, 2024. "Trading with and in Africa: The Role of an International Trading Company," Management for Professionals, in: Philipp von Carlowitz & Simon Züfle (ed.), Business Success in Africa, pages 121-127, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-70384-3_9
    DOI: 10.1007/978-3-031-70384-3_9
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    Keywords

    Trading; Market entry; Export;
    All these keywords.

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