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Africa as a Future Market: Economic and Industry Prospects for the Continent

In: Business Success in Africa

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  • Michael Böhmer

    (Prognos AG)

Abstract

Globalization as we have known it for many years is over. This forces companies to focus more on other markets that have so far been in the “second row.” A number of African economies, which have not yet been significant markets, offer attractive opportunities. The growth prospects for many markets are very positive. The export dynamics with a number of countries have already been above average in recent years. Although market entry in Africa is not easy, decisions about it should not be put on the back burner. A detailed analysis of the markets in question is necessary in any case.

Suggested Citation

  • Michael Böhmer, 2024. "Africa as a Future Market: Economic and Industry Prospects for the Continent," Management for Professionals, in: Philipp von Carlowitz & Simon Züfle (ed.), Business Success in Africa, pages 31-40, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-031-70384-3_3
    DOI: 10.1007/978-3-031-70384-3_3
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    Keywords

    Africa; Investment; Trade; Growth;
    All these keywords.

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