Performance Excellence in Marketing, Sales and Pricing
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Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-031-10097-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Marc Helmold, 2022. "Marketing, Sales and Pricing: Introduction," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 1, pages 1-11, Springer.
- Marc Helmold, 2022. "Marketing Management as Part of the Corporate Strategy," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 2, pages 13-34, Springer.
- Marc Helmold, 2022. "Marketing Concepts," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 3, pages 35-44, Springer.
- Marc Helmold, 2022. "B2B and B2C Marketing," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 4, pages 45-49, Springer.
- Marc Helmold, 2022. "Sales Management," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 5, pages 51-62, Springer.
- Marc Helmold, 2022. "Economic Pricing, 3C-Pricing and Cost-Estimation Concepts," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 6, pages 63-73, Springer.
- Marc Helmold, 2022. "Value-Based and Cost-Based Pricing Concepts," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 7, pages 75-81, Springer.
- Marc Helmold, 2022. "Service Marketing and Service Sales Management," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 8, pages 83-94, Springer.
- Marc Helmold, 2022. "Marketing Mix," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 9, pages 95-103, Springer.
- Marc Helmold, 2022. "Market Segmentation, Targeting, Differentiation and Positioning," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 10, pages 105-116, Springer.
- Marc Helmold, 2022. "Direct and Indirect Marketing, Sales Promotion and Public Relations," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 11, pages 117-123, Springer.
- Marc Helmold, 2022. "Selling Concepts," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 12, pages 125-132, Springer.
- Marc Helmold, 2022. "Pricing Strategies and Discount Policy," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 13, pages 133-146, Springer.
- Marc Helmold, 2022. "Sales Channels and Sales Partners," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 14, pages 147-156, Springer.
- Marc Helmold, 2022. "Innovation Management and New Product Launches," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 15, pages 157-167, Springer.
- Marc Helmold, 2022. "International Marketing and Sales," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 16, pages 169-176, Springer.
- Marc Helmold, 2022. "Market Research," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 17, pages 177-184, Springer.
- Marc Helmold, 2022. "Supply Chain Management and Distribution Channels," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 18, pages 185-198, Springer.
- Marc Helmold, 2022. "Promotion and Advertising Strategies," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 19, pages 199-208, Springer.
- Marc Helmold, 2022. "Lean Management and Pull as Part of the Marketing Strategy," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 20, pages 209-219, Springer.
- Marc Helmold, 2022. "Change Management for Marketing and Sales Activities," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 21, pages 221-233, Springer.
- Marc Helmold, 2022. "Artificial Intelligence (AI) and Cyber Tools in Marketing and Sales," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 22, pages 235-245, Springer.
- Marc Helmold, 2022. "Sales Management Negotiations," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 23, pages 247-261, Springer.
- Marc Helmold, 2022. "Outlook 2030 for Marketing and Sales," Management for Professionals, in: Performance Excellence in Marketing, Sales and Pricing, chapter 24, pages 263-271, Springer.
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