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Global Supply Chains

In: Global Marketing Strategy

Author

Listed:
  • Bodo B. Schlegelmilch

    (Vienna University of Economics and Business)

Abstract

Supply chains that stretch over different countries on different continents are one of the defining characteristics of globalization. At its core, global supply chain management comprises logistics, purchasing (sourcing), operations, and marketing channels. This chapter starts by clarifying the conceptual differences between global supply chains and global value chains and reviews the transformation from linear chains to digital ecosystems brought about by digital platform providers like Amazon and Alibaba. This is followed by a look at the key benefits and challenges of global supply chains, where we emphasize that logistics involves much more than the transfer of goods and that the smooth exchange of electronic data is gaining rapid importance. Next, we take a detailed look at inbound, outbound, and reverse logistics. Subsequently, we focus on the customer-facing elements of the supply chain, where we discuss the key functions of channel members and different organizational formats. Perspectives on selecting channels for different country markets, alternatives to cover markets with different degrees of intensity, the composition of indirect distribution structures and the management, training and competition with intermediaries follow. The chapter closes by considering some important trends shaping global supply chains and distribution channels.

Suggested Citation

  • Bodo B. Schlegelmilch, 2022. "Global Supply Chains," Management for Professionals, in: Global Marketing Strategy, edition 2, chapter 9, pages 225-252, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-90665-8_9
    DOI: 10.1007/978-3-030-90665-8_9
    as

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