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Global Marketing Strategy

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  • Bodo B. Schlegelmilch

    (Vienna University of Economics and Business)

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Suggested Citation

  • Bodo B. Schlegelmilch, 2022. "Global Marketing Strategy," Management for Professionals, Springer, edition 2, number 978-3-030-90665-8, December.
    • Handle: RePEc:spr:mgmtpr:978-3-030-90665-8
    DOI: 10.1007/978-3-030-90665-8
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    Cited by:

    1. Tchai Tavor & Limor Dina Gonen & Uriel Spiegel, 2023. "Customer Segmentation as a Revenue Generator for Profit Purposes," Mathematics, MDPI, vol. 11(21), pages 1-20, October.

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