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Adam Mikolajczyk on Meaningful City Branding

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

Poland | Adam Mikolajczyk is an international place branding expert, specialized in territorial marketing and tourism consulting. Since 2010 co-founder and CEO of Best Place—European Place Marketing Institute: a boutique consulting organization that helps places, mainly in Central and Eastern Europe, to become attractive, sustainable, strong brands. Adam has spoken at dozens of conferences in Poland and abroad, including the first conference in Russia devoted to city marketing, the first congress on tourism marketing in Lviv, Ukraine, the first place branding conference in Brazil, and the City Nation Place conference (London, UK).

Suggested Citation

  • Florian Kaefer, 2021. "Adam Mikolajczyk on Meaningful City Branding," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 51-56, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_6
    DOI: 10.1007/978-3-030-67144-0_6
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