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Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning

In: An Insider’s Guide to Place Branding

Author

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  • Florian Kaefer

    (The Place Brand Observer)

Abstract

Germany | Dr. Eduardo Oliveira studies place branding and spatial planning processes, and the embedding of both in governance. His current research focuses on analyzing the effectiveness of place branding as a strategic spatial planning instrument in supporting the social and economic development of urban regions, while assessing its effect on environmental sustainability. His works have been published in several academic journals and books.

Suggested Citation

  • Florian Kaefer, 2021. "Dr. Eduardo Oliveira on Place Branding and Strategic Spatial Planning," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 113-118, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_19
    DOI: 10.1007/978-3-030-67144-0_19
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