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Bill Geist on the Future of Destination Marketing and DMOs

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

USA | Bill Geist is a 25-year consultant to the Destination Marketing Organization sector, working with over 200 communities since 1995. He is the host of the DMO industry podcast, DMOU (Destination Marketing Organization University) on which he interviews the best and the brightest in tourism marketing and management. Bill is the former CEO of Destination Madison (WI) and currently serves on the Board of the Destinations International Foundation. He is the author of Destination Leadership.

Suggested Citation

  • Florian Kaefer, 2021. "Bill Geist on the Future of Destination Marketing and DMOs," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 81-85, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_12
    DOI: 10.1007/978-3-030-67144-0_12
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