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From Zero to Hero: B2C Practice as Revenue Generator in B2B

In: B2B Marketing

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  • Mike Kleinemaß

    (thyssenkrupp Industrial Solutions AG, Corporate Communications)

Abstract

B2B communication is undergoing digital change. But how can websites be used to generate visibility, leads, and sales even for high-priced capital goods? This case study provides a process model for supporting technical sales through digital marketing to generate revenue with a manageable investment.

Suggested Citation

  • Mike Kleinemaß, 2021. "From Zero to Hero: B2C Practice as Revenue Generator in B2B," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 31, pages 699-715, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-54292-4_31
    DOI: 10.1007/978-3-030-54292-4_31
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