Printed from https://ideas.repec.org/b/spr/mgmtpr/978-3-030-54292-4.html
My bibliography
Save this book
B2B Marketing
Editor
Listed:
- Uwe G. Seebacher
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-030-54292-4
Download full text from publisher
To our knowledge, this item is not available for download. To find whether it is available, there are three options:1. Check below whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Book Chapters
The following chapters of this book are listed in IDEAS- Mike Kleinemaß & Uwe G. Seebacher, 2021. "The Big Picture: Why the Going Gets Tougher!," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 1, pages 3-29, Springer.
- Uwe G. Seebacher, 2021. "The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 2, pages 31-52, Springer.
- Uwe G. Seebacher, 2021. "The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 3, pages 53-88, Springer.
- Uwe G. Seebacher, 2021. "MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 4, pages 89-117, Springer.
- Alex Cairns, 2021. "B2B Marketing Strategy: Finding the Needle in the Haystack," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 5, pages 121-156, Springer.
- Susanne Trautmann, 2021. "The Marketing Canvas: A Template for Powerful Go to Market Strategies," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 6, pages 157-187, Springer.
- Kirsten Juliet Ives & Vera Müllner, 2021. "To Brand or Not to Brand: An Introduction to B2B Branding," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 7, pages 189-210, Springer.
- Alexander Mrohs, 2021. "Marketing Automation: Defining the Organizational Framework," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 8, pages 211-227, Springer.
- Lutz Klaus, 2021. "Marketing Automation: Exploring the Process Model for Implementation," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 9, pages 229-245, Springer.
- Stephan Wenger, 2021. "Successful Lead Management: Nothing’s Gonna Stop Us Now," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 10, pages 247-269, Springer.
- Boris Ringwald, 2021. "Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 11, pages 271-283, Springer.
- Fabienne Halb & Uwe G. Seebacher, 2021. "User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 12, pages 285-315, Springer.
- Łukasz Kosuniak, 2021. "Content Marketing Process: Embrace Art and Science," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 13, pages 317-341, Springer.
- Olaf Mörk, 2021. "Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 14, pages 343-366, Springer.
- Alexandra Ender, 2021. "Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 15, pages 367-391, Springer.
- Jonathan Barrett & Mark Herten, 2021. "From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 16, pages 393-418, Springer.
- Andy Bacon, 2021. "Strategic Account-Based Marketing: How to Tame This Beast," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 17, pages 419-435, Springer.
- Connor Moseler & Olaf Mörk, 2021. "Social Media in B2B: The New Kids on the Block," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 18, pages 437-461, Springer.
- Beatrice Ermer & Jens Kleine, 2021. "Social Selling in B2B: How to Get Jump Started," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 19, pages 463-483, Springer.
- Markus Weinländer, 2021. "Corporate Influencing in B2B: Employees as Brand Ambassadors in Social Media," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 20, pages 485-502, Springer.
- Nils Horstmann, 2021. "Digital Marketing in China: How B2B Companies Can Successfully Expand into the Chinese Market," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 21, pages 503-525, Springer.
- Stefan Prath, 2021. "Finding the Right Path: A B2B Marketing Journey SME Showcase," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 22, pages 529-543, Springer.
- Jenny Gruner, 2021. "Digital Transformation in Shipping: The Hapag-Lloyd Story," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 23, pages 545-557, Springer.
- Mariana Romero-Palma, 2021. "Choosing the Right Marketing Automation Platform: A SME Success Story," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 24, pages 559-578, Springer.
- Beatrice Ermer & Sabrina Weiß & Markus Niehaus, 2021. "How to Improve with a Strategic Lead Management: The Go-to-Market of Innovative Energy Solutions—Case Energy Industry," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 25, pages 579-597, Springer.
- Stefan Schulz, 2021. "Marketing and Sales Excellence: A Practical Showcase for Organisations," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 26, pages 599-617, Springer.
- Oliver Nolte & Sönke Caro, 2021. "Winning and Retaining Customers Successfully Through Lead Management: The Intralogistics Provider STILL Success Story," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 27, pages 619-639, Springer.
- Fabienne Halb & Uwe G. Seebacher, 2021. "User Experience and Touchpoint Management: A Case Study for the Mechanical and Engineering Industry," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 28, pages 641-664, Springer.
- Klara Gölles & Uwe G. Seebacher, 2021. "Sales Channel Management: A Low-Cost Quick Win Showcase for External Salesforce Excellence," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 29, pages 665-684, Springer.
- Lukas Strohmeier, 2021. "Central Business Intelligence: A Lean Development Process for SMEs," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 30, pages 685-698, Springer.
- Mike Kleinemaß, 2021. "From Zero to Hero: B2C Practice as Revenue Generator in B2B," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 31, pages 699-715, Springer.
- Miroslav Negovan & Uwe G. Seebacher, 2021. "365 Days B2B Marketing Turnaround: A Fact-Driven, Bullet-Proof Showcase Guide," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 32, pages 717-734, Springer.
- Uwe G. Seebacher, 2021. "What Did This Guidebook Present, and Where Does It Go from Here?," Management for Professionals, in: Uwe G. Seebacher (ed.), B2B Marketing, edition 1, chapter 33, pages 737-745, Springer.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mgmtpr:978-3-030-54292-4. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.