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Strategic and Operational Marketing Plan

In: Toolbox for Marketing and Management

Author

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  • Ralf T. Kreutzer

    (Berlin School of Economics and Law)

Abstract

In this chapter you see how you can design a strategic and an operational marketing plan. We provide you with relevant template to develop your own convincing marketing plans. You will see that you need the results of several tools to develop these plans.

Suggested Citation

  • Ralf T. Kreutzer, 2019. "Strategic and Operational Marketing Plan," Management for Professionals, in: Toolbox for Marketing and Management, chapter 10, pages 225-229, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-13823-3_10
    DOI: 10.1007/978-3-030-13823-3_10
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