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Toolbox for Marketing and Management

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  • Ralf T. Kreutzer

    (Berlin School of Economics and Law)

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Suggested Citation

  • Ralf T. Kreutzer, 2019. "Toolbox for Marketing and Management," Management for Professionals, Springer, number 978-3-030-13823-3, December.
    • Handle: RePEc:spr:mgmtpr:978-3-030-13823-3
    DOI: 10.1007/978-3-030-13823-3
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    Cited by:

    1. Donafeby Widyani, 2021. "Gamification as a marketing strategy for Garuda Indonesia loyalty program," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(7), pages 418-422, October.

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