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Limits to Growth: Network Effect and Attractiveness Principle

In: Managing Complexity in Social Systems

Author

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  • Christoph E. Mandl

    (University of Vienna, Mandl, Lüthi & Partner)

Abstract

The rise and decline of MySpace is a perfect example of the Limits to Growth: MySpace was a social networking site created in 2003. The user base steadily grew in number, and, at the beginning of 2004, MySpace was officially launched to the public. By the end of that year, MySpace had five million users, making it the fastest growing service at that time. In the summer of 2006, MySpace was the most visited site in the United States. However, in the late 2007, another social networking site, Facebook, started to quickly gain users. By the end of 2008, MySpace reached its peak, with 76 million users in the United States. Starting in the spring of the next year, MySpace rapidly lost users, although it remained the largest social networking site in the United States for some time. Yet the decline of MySpace accelerated (see Fig. 13.1).

Suggested Citation

  • Christoph E. Mandl, 2019. "Limits to Growth: Network Effect and Attractiveness Principle," Management for Professionals, in: Managing Complexity in Social Systems, chapter 13, pages 121-128, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-01645-6_13
    DOI: 10.1007/978-3-030-01645-6_13
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    Cited by:

    1. Maltz, Elliot & Pierson, Kawika, 2022. "Maximizing corporate social innovation to enhance social and shareholder value: A systems thinking model of industry transformation," Journal of Business Research, Elsevier, vol. 138(C), pages 12-25.

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