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The Depiction of Advertising Industry in Novels and Their Incorporation in Education

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  • András Farkas

    (Óbuda University)

Abstract

There are a great number of multi-criteria decision analysis (MCDA) methods used in practice. Most of them have been designed to evaluate alternatives on one particular scale of measurement only. But the alternatives are characterized by many attributes which, usually, correspond to different types of measurement scale. In this paper such a method called MAROM is compared to a classical MCDA procedure called TOPSIS. The problem of alternative-fuel modes of buses used for public transportation in urban areas is considered. The ranking and the evaluation procedures of the alternative-fuel modes are shown for an empirical study taken from the literature. Comparison of the two methods is made on the results of the numerical computations. The formal description of the method MAROM is also presented in detail.

Suggested Citation

  • András Farkas, 2013. "The Depiction of Advertising Industry in Novels and Their Incorporation in Education," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2013),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb013:181-194
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    References listed on IDEAS

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    2. Tzeng, Gwo-Hshiung & Lin, Cheng-Wei & Opricovic, Serafim, 2005. "Multi-criteria analysis of alternative-fuel buses for public transportation," Energy Policy, Elsevier, vol. 33(11), pages 1373-1383, July.
    3. Kazimi, Camilla, 1997. "Evaluating the Environmental Impact of Alternative-Fuel Vehicles," Journal of Environmental Economics and Management, Elsevier, vol. 33(2), pages 163-185, June.
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