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What is Competitive Identity?

In: Competitive Identity

Author

Listed:
  • Simon Anholt

Abstract

Today, the world is one market. The rapid advance of globalization means that every country, every city and every region must compete with every other for its share of the world’s consumers, tourists, investors, students, entrepreneurs, international sporting and cultural events, and for the attention and respect of the international media, of other governments, and the people of other countries.

Suggested Citation

  • Simon Anholt, 2007. "What is Competitive Identity?," Palgrave Macmillan Books, in: Competitive Identity, chapter 0, pages 1-23, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-62772-7_1
    DOI: 10.1057/9780230627727_1
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    Citations

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    Cited by:

    1. Steven Yamarik & Mariya Mileva, 2023. "Cultural institutes: Networks and determinants," The World Economy, Wiley Blackwell, vol. 46(4), pages 1119-1143, April.
    2. Rădulescu Corina Michaela & Pop Izabela Luiza, 2017. "Promotion of Cultural Tourism through Cooperation in the Cross-Border Area," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 51-56, December.
    3. Dounia Sedra & Hicham El Bayed, 2022. "Branding the city: the case of Casablanca-Morocco," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 181-189, June.
    4. Elena Cruz Ruiz & Elena Ruiz Romero De la Cruz & Francisco J. Calderón Vázquez, 2019. "Sustainable Tourism and Residents’ Perception towards the Brand: The Case of Malaga (Spain)," Sustainability, MDPI, vol. 11(1), pages 1-16, January.
    5. Imran Hasnat & Elanie Steyn, 2020. "Toward a “Beautiful Bangladesh”: the bleed-over effect of tourism advertising," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 165-173, June.
    6. Chun-An CHEN & Hsien-LI LEE & Ya-Hui YANG Chung Hua University, Department of Business Administration Hsin Chu, Taiwan & Ming-Huang LEE, 2013. "How to Build National Brand - The Case of Taiwan from Culture Perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 3(12), pages 1513-1531, December.
    7. Haiyan Lu & Martin De Jong & Yawei Chen, 2017. "Economic City Branding in China: the Multi-Level Governance of Municipal Self-Promotion in the Greater Pearl River Delta," Sustainability, MDPI, vol. 9(4), pages 1-24, March.
    8. WeiChung Huang & LiChung Jen, 2020. "Color Place Marketing—The Role of Atmospheric Colors on Place Product Association and Consumer Choices in Luoyang, China," Sustainability, MDPI, vol. 12(23), pages 1-20, November.
    9. Clara Pérez‐Cornejo & Pablo Rodríguez‐Gutiérrez & Esther de Quevedo‐Puente, 2023. "City reputation and the role of sustainability in cities," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(3), pages 1444-1455, June.
    10. Negar Noori & Martin De Jong, 2018. "Towards Credible City Branding Practices: How Do Iran’s Largest Cities Face Ecological Modernization?," Sustainability, MDPI, vol. 10(5), pages 1-16, April.
    11. Hinson, Robert E. & Osabutey, Ellis L.C. & Kosiba, John Paul, 2020. "Exploring the dialogic communication potential of selected African destinations' place websites," Journal of Business Research, Elsevier, vol. 116(C), pages 690-698.
    12. Vaňová Anna & Vitálišová Katarína & Rojíková Darina & Škvareninová Dagmar, 2023. "Promotion of biosphere reserves: How to build awareness of their importance for sustainable development?," Environmental & Socio-economic Studies, Sciendo, vol. 11(4), pages 49-61, December.
    13. Chunying Wen & Yingying Wu & Caroline Rosemary Whitfield, 2019. "Measuring the economic effectiveness of place advertising in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(4), pages 257-273, December.
    14. Silvia Gravili & Pierfelice Rosato, 2017. "Italy¡¯s Image as a Tourism Destination in the Chinese Leisure Traveler Market," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(5), pages 28-55, October.
    15. Shixin Ivy Zhang & Yi Wang & Nancy X. Liu & Yat-Ming Loo, 2021. "Ningbo city branding and public diplomacy under the belt and road initiative in China," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(2), pages 127-139, June.

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