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Conclusions and Implications

In: Rolling Out New Products Across International Markets

Author

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  • George M. Chryssochoidis

Abstract

Rolling out new products across multiple country markets is important for the continued success of organisations. Although a small number of studies have begun to look at factors that are associated with timeliness in NPD and launch as well as the order-of-entry across international markets, none has attempted to investigate: whether timeliness in new product rollout across multiple country markets relates to new product success; whether companies do roll out new products across their international markets simultaneously or sequentially; the factors leading to rollout delay; and the interaction between these factors and their direct and indirect effects upon rollout delay.

Suggested Citation

  • George M. Chryssochoidis, 2004. "Conclusions and Implications," Palgrave Macmillan Books, in: Rolling Out New Products Across International Markets, chapter 6, pages 149-165, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50899-6_6
    DOI: 10.1057/9780230508996_6
    as

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