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Literature Review

In: Rolling Out New Products Across International Markets

Author

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  • George M. Chryssochoidis

Abstract

The discussion first focuses on the importance of the product variable for organisational survival and the current shift of attention to time as the source of competitive advantage. Advantages of timely new product rollout are presented alongside the repercussions of delays in rollout schedules (section 2.2). This is followed by a literature review and consideration of the insights previous research provides to the present project (section 2.3). The chapter concludes with the construction of a conceptual framework based upon these insights.

Suggested Citation

  • George M. Chryssochoidis, 2004. "Literature Review," Palgrave Macmillan Books, in: Rolling Out New Products Across International Markets, chapter 2, pages 7-54, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-50899-6_2
    DOI: 10.1057/9780230508996_2
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    Cited by:

    1. Khaliq Ur Rehman & Farhan Aslam & Mário Nuno Mata & José Moleiro Martins & António Abreu & António Morão Lourenço & Sabita Mariam, 2021. "Impact of Entrepreneurial Leadership on Product Innovation Performance: Intervening Effect of Absorptive Capacity, Intra-Firm Networks, and Design Thinking," Sustainability, MDPI, vol. 13(13), pages 1-16, June.

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