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The Role of Space in Revenue Management

In: Revenue Management

Author

Listed:
  • Sheryl E. Kimes
  • Leo M. Renaghan

Abstract

Revenue management has been widely studied (for a review of the Revenue Management literature, see Boyd and Bilegan, 2003; McGill and van Ryzin, 1999; Weatherford and Bodily, 1992) and has been applied to a number of industries including the airline industry (Smith et al., 1992), the hotel industry (Hanks et al., 1992), the restaurant industry (Kimes et al., 1998), the golf industry (Kimes, 2000), professional services (Siguaw et al., 2003), broadcast advertising (Bollapragada et al., 2002) and meeting space (Kimes and McGuire, 2001). Companies using Revenue Management have shown a revenue increase of 2–5 percent (Hanks et al., 1992; Kimes, 2004; Smith et al., 1992).

Suggested Citation

  • Sheryl E. Kimes & Leo M. Renaghan, 2011. "The Role of Space in Revenue Management," Palgrave Macmillan Books, in: Ian Yeoman & Una McMahon-Beattie (ed.), Revenue Management, chapter 2, pages 17-28, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-29477-6_3
    DOI: 10.1057/9780230294776_3
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    Cited by:

    1. Mohit Tyagi & Nomesh B. Bolia, 2022. "Approaches for restaurant revenue management," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 17-35, February.

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