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Do Donors Care about Subsidy Type? An Experimental Study

In: Experiments Investigating Fundraising and Charitable Contributors

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  • Catherine C. Eckel
  • Philip J. Grossman

Abstract

An individual should be indifferent between a rebate subsidy of rate sr and a matching subsidy of rate sm=sr/(1-sr), and the total amount received by the charity should be the same regardless of subsidy type. Recent laboratory and field experiments contradict these straightforward predictions of standard economic theory: subjects consistently make decisions that result in larger amounts going to the charity under a matching subsidy than under an equivalent rebate subsidy. This paper tests whether this result is due to rebate-aversion – a preference by donors for a match over a rebate subsidy. Consistent with theory, we find no significant preference for one or the other subsidy scheme. However, we do find that, as in previous studies, participants selecting the matching subsidy made decisions that resulted in approximately twice the donations of participants selecting the rebate subsidy donated.

Suggested Citation

  • Catherine C. Eckel & Philip J. Grossman, 2006. "Do Donors Care about Subsidy Type? An Experimental Study," Research in Experimental Economics, in: Experiments Investigating Fundraising and Charitable Contributors, pages 157-175, Emerald Group Publishing Limited.
    • Handle: RePEc:eme:rexezz:s0193-2306(06)11007-8
    DOI: 10.1016/S0193-2306(06)11007-8
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    References listed on IDEAS

    as
    1. Douglas Davis & Edward Millner & Robert Reilly, 2005. "Subsidy Schemes and Charitable Contributions: A Closer Look," Experimental Economics, Springer;Economic Science Association, vol. 8(2), pages 85-106, June.
    2. Douglas D. Davis & Edward L. Millner, 2005. "Rebates, Matches, and Consumer Behavior," Southern Economic Journal, John Wiley & Sons, vol. 72(2), pages 410-421, October.
    3. Eckel, Catherine C. & Grossman, Philip J., 2003. "Rebate versus matching: does how we subsidize charitable contributions matter?," Journal of Public Economics, Elsevier, vol. 87(3-4), pages 681-701, March.
    4. Catherine Eckel, 2005. "Subsidizing Charitable Contributions: A Field Test Comparing Matching and Rebate Subsidies," Working Papers 2098, The Field Experiments Website.
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    Cited by:

    1. Enrique Fatas & Joo Young Jeon & Paloma Ubeda, 2019. "An Experimental Investigation of Charity Rebates," Economics Discussion Papers em-dp2019-12, Department of Economics, University of Reading.
    2. Peng, Hui-Chun, 2020. "Effect of cognitive ability on matching and rebate subsidies," Research in Economics, Elsevier, vol. 74(1), pages 19-25.
    3. Catherine C. Eckel & Philip J. Grossman, 2006. "Subsidizing Charitable Contributions in the Field: Evidence from a Non-Secular Charity," Monash Economics Working Papers archive-44, Monash University, Department of Economics.
    4. Emmanuel Saez, 2009. "Details Matter: The Impact of Presentation and Information on the Take-Up of Financial Incentives for Retirement Saving," American Economic Journal: Economic Policy, American Economic Association, vol. 1(1), pages 204-228, February.
    5. Douglas D. Davis, 2006. "Rebate subsidies, matching subsidies and isolation effects," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 1, pages 13-22, July.
    6. Deck, Cary & Murphy, James J., 2019. "Donors change both their level and pattern of giving in response to contests among charities," European Economic Review, Elsevier, vol. 112(C), pages 91-106.
    7. Christiane Reif & Dirk Rübbelke & Andreas Löschel, 2017. "Improving Voluntary Public Good Provision Through a Non-governmental, Endogenous Matching Mechanism: Experimental Evidence," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 67(3), pages 559-589, July.
    8. Eckel, Catherine & Grossman, Philip J., 2017. "Comparing rebate and matching subsidies controlling for donors’ awareness: Evidence from the field," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 88-95.
    9. Davis, Douglas D., 2006. "Rebate subsidies, matching subsidies and isolation effects," Judgment and Decision Making, Cambridge University Press, vol. 1(1), pages 13-22, July.
    10. repec:cup:judgdm:v:1:y:2006:i::p:13-22 is not listed on IDEAS
    11. Livingston, Jeffrey A. & Rasulmukhamedov, Rustam, 2023. "On the Interpretation of Giving in Dictator Games When the Recipient is a Charity," Journal of Economic Behavior & Organization, Elsevier, vol. 208(C), pages 275-285.
    12. Catherine Eckel, 2005. "Subsidizing Charitable Contributions: A Field Test Comparing Matching and Rebate Subsidies," Working Papers 2098, The Field Experiments Website.

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