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Social media challenges the entire postal industry

In: Reforming the Postal Sector in the Face of Electronic Competition

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  • Kari Elkelä
  • Heikki Nikali

Abstract

In our increasingly technology-focused world, demand for traditional postal services is steadily shrinking. This timely volume examines the many challenges that the worldwide postal sector is facing as a result of growing electronic competition, and offers expert recommendations for reshaping postal structures to strengthen their competitiveness in an electronic age.

Suggested Citation

  • Kari Elkelä & Heikki Nikali, 2013. "Social media challenges the entire postal industry," Chapters, in: Michael A. Crew & Paul R. Kleindorfer (ed.), Reforming the Postal Sector in the Face of Electronic Competition, chapter 27, pages 393-406, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:14532_27
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    References listed on IDEAS

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    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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